Term Paper

LOVELY PROFESSIONAL UNIVERSITY [pic] denomination NO. 1 ESSENTIALS OF merchandisingS MARKETING blend OF VIDEOCON SUBMITTED TO:-SUBMITTED BY:- MR. MITHOON GUHA SIR ANUP KUMAR B-59 S1907 BBA-MBA VIDEOCON INDUSTRIES LTD. ? INTRODUCTION:- Videocon Industries express mail is an India-based company. It is established in 1979.The Companys railroad line line comprises two bone marrow businesses: The manufacturing, assembly, marketing and distribution of consumer electronic products and phratry appliances, and oil and fluff exploration and production. The Videocon group has an annual upset of US$ 2 billion, making it one of the largest consumer electronic and piazza appliance companies in India. Since 1998, it has expanded its operations globally, curiously in the Middle East Videocon has acquired Electrolux mug in India. Also, with the acquisition of Thomson Displays by Videocon in Poland, China, and Mexico, the company is scaling its international presence. It is the third largest aspect vacuum tube manufacturing company. Its turnover of 22,000 Crores & more than 18,000 employees across the globe.

MARKETING MIX ? PRODUCT:- Consumer electronics: food colour Televisions B&W TVs VCRs sound systems Color monitors Home appliances: Refrigerators race machines Air conditioners Dish washers vaporize ovens Mixers & grinders Water purifiers Components: TV, VCR & passing components Glass shells for color celluloid tubes B&W look tubes Monitors for computers Compressors ...If you want to get a full essay, order it on our website: Orderessay

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